Landing Page

A Landing Page is typically an entrance page of a web site where traffic is directed from external sources, such as advertising campaigns from Pay-Per-Click, Banner Ads, or any other advertising campaigns.

The Landing Page usually contains the "pitch" to the site visitor to persuade them to perform a specific Conversion Action such as purchasing a product, signing up for a newsletter, or signing up for a service.

Related

• Landing page does an automatic redirect
• Can I force a particular landing parameter on a landing page?
• How do I properly redirect my landing page?
• Can I place a landing and an action snippet on the same page?
• Landing URL Formatting