Landing URL Formatting

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Before reading this section you should be familiar with URLs and how to format query strings.

ConversionRuler supports a variety of ways of tracking inbound links. ConversionRuler can track up to 8 different landing criteria for landings.

The landing criteria you specify determines how your landings are categorized in reports.

Using multiple parameters

You can use the standard ConversionRuler query string parameters:

  • crcat - Category (e.g. ppc, banner, email, affiliate, etc.)
  • crsource - Source of traffic (e.g. google, name of your advertiser)
  • crcampaign - Traffic Campaign (e.g. Ad Group 1, advertising group)
  • crkw - Keyword or segment of different traffic sources (e.g. marketing tracking, the searched for keyword, etc.)
  • crsplit or crsplit0 - A/B Split testing for landing page testing
  • crsplit1 - A/B Split testing for landing page testing
  • crsplit2 - A/B Split testing for landing page testing
  • crsplit3 - A/B Split testing for landing page testing

You can construct a URL with these parameters, like so:

All of the following are valid landing URLs. Note that the order of the parameters doesn't matter.

  • tracking
  • tracking&crcampaign=Ad+Group+1&crcat=ppc&crsource=google

The minimum parameter for ConversionRuler Sourced tracking is crsource.

Also note there are Alternate Tracking Parameters you can use if you wish.

Using a single parameter

You can use a single, shorthand, parameter for tracking inbound links using the _cr query string parameter and the vertical bar |. (Found above the Return key on U.S. Keyboards)

The parameter is "underscore" "c" "r":


The basic format is:|google|google|Ad+Group+1|marketing tracking

Each additional bar “|” adds another categorization level. For historical purposes, one, two, and three categorizations map slightly differently:

Equivalent of source of "google":

Equivalent of category of "ppc" and source of "google":|google

Equivalent of category of "ppc" and source of "google", and segment of "marketing tracking":|google|marketing tracking

This style of tracking is less wordy than the above method. However, ordering is very important.

If the reporting landing levels are reordered, this syntax still records in the same order regardless of the reordering.

Using the fragment portion of a URL

If the above techniques do not work for your site (because of a limitation of the server software), then you can use the fragment portion of the URL.

Add the number symbol “#” to the end of most URLs without affecting how the page renders (similar to adding query strings).

The standard usage for this symbol in a URL tells the web browser to "jump down" to a section, or marker within a page. If you change the information after the "#" symbol, the page displays correctly still.

Examples: tracking|google|marketing tracking

The syntax of the fragment is similar to a query string, but this is ConversionRuler specific.