Tracking Parameter

Tracking Parameters are special terms added to an URL's Query String or Fragment in order to definitively categorize the Source of traffic. It is a synonym for Landing Parameters which categorize your landings based on the source of the traffic.

ConversionRuler uses the following tracking parameters to track and categorize your campaigns:

• crcategory
• crsource
• crcampaign
• crkeyword

And an example:

http://www.example.com/?crcategory=ppc&crsource=Adwords&crcampaign=Food+Chow&crkeyword=discount+dog+food

There are many different ways to categorize your inbound links, depending on your preference.

See also

• Landing URL
• Using custom landings parameters with ConversionRuler
• Alternate Tracking Parameters

Support for other systems

• Yahoo! Search Marketing Tracking
• Yahoo! Analytics Tracking
• Google Analytics Tracking
• Site Settings