Market Ruler HelpYahoo! Search Marketing Tracking
From Market Ruler Help
This article explains the Yahoo Tracking? setting when editing your site.
Yahoo Tracking? supports tracking URLs which have alternate Tracking Parameters in them, are are used for Yahoo! Search Marketing.
ConversionRuler maps the following fields:
| YSM! Parameter |
ConversionRuler Parameter |
ConversionRuler Landing Depth |
Comments |
|---|---|---|---|
| n/a | crcategory | 0 | Automatically set to ppc |
| n/a | crsource | 1 | Automatically set to Yahoo! |
| ovmtc | crcampaign | 2 | Match type: Standard, Broad |
| ovkey | crkw | 3 | This is the keyword you are bidding on, it is not the actual query e.g. dog food, cat food, cat chow |
| ovraw | crsplit | 4 | The raw search phrase discount dog food, low-price cat food, cheap cat chow, cheep cat choww |
If you supply ConversionRuler tracking parameters in addition to the Yahoo! Search Marketing tracking parameters, then the ConversionRuler parameters have precedence.
e.g.
http://www.example.com/?crkw=this+one&ovkey=that+one
Will be classified with a Keyword of "this one".