Yahoo! Search Marketing

Yahoo! acquired Overture Services, Inc. in 2003 and renamed it Yahoo! Search Marketing.

Yahoo! Search Marketing is often abbreviated YSM.

Yahoo! Search Marketing is a Search Engine which offers Pay-Per-Click advertising.

ConversionRuler directly supports Yahoo! Search Marketing Parameters to easily track all Yahoo! Search Marketing inbound Landing URLs.

Related

• Instructions on how to configure Yahoo! Search Marketing Parameters
• What is Yahoo! Search Marketing and How Does It Work?
• Search Marketing Login Page