Tracking Parameter

Tracking Parameters are special terms added to an URL's Query String or Fragment in order to definitively categorize the Source of traffic.

ConversionRuler uses the following tracking parameters to track and categorize your campaigns:

• crcategory
• crsource
• crcampaign
• crkeyword

And an example:

http://www.example.com/?crcategory=ppc&crsource=Adwords&crcampaign=Food+Chow&crkeyword=discount+dog+food

There are many different ways to categorize your inbound links, depending on your preference and your server capabilities.

See also

• Landing URL
• Alternate Tracking Parameters

Support for other systems

• Yahoo! Search Marketing Tracking
• Yahoo! Analytics Tracking
• Google Analytics Tracking
• Site Settings