Market Ruler HelpAlternate Tracking Parameters
The following table shows the Query String parameters which are available to categorize your Landing URLs.
The terms are interchangable, and can be used in any combination, as long as you don't use two parameters from the same level. (When you do, the topmost one is used. So "cr0" wins over "crcat" if you use both.)
| Level 1 (Category) |
Level 2 (Source) |
Level 3 (Campaign) |
Level 4 (Segment) |
Level 5 (Split 1) |
Level 6 (Split 2) |
Level 7 (Split 3) |
Level 8 (Split 4) |
|---|---|---|---|---|---|---|---|
| cr0 crcat crcategory crc1 |
cr1 crsrc crsource |
cr2 crcpn crcampaign |
cr3 crkw crkeyword |
cr4 crsplit0 crsplit |
cr5 crsplit1 |
cr6 crsplit2 |
cr7 crsplit3 |
The following are valid landing URLs, which record the same, identical landing:
http://www.example.com/?cr0=ppc&cr1=Bing&cr2=big+terms&cr3=cat+food&cr4=ad+copy+3
http://www.example.com/?crcat=ppc&crsrc=Bing&crcpn=big+terms&crkw=cat+food&crsplit=ad+copy+3
http://www.example.com/?cr0=ppc&crsrc=Bing&crcpn=big+terms&crkeyword=cat+food&crsplit=ad+copy+3
Again, note that ordering of the parameters doesn't matter at all:
http://www.example.com/?cr4=ad+copy+3&cr3=cat+food&cr0=ppc&cr1=Bing&cr2=big+terms
Legacy Tracking
The following parameters are available to accounts created prior to 2009, and their use is discouraged.
| Level 1 (Category) |
Level 2 (Source) |
Level 3 (Campaign) |
Level 4 (Segment) |
|---|---|---|---|
| c1 | source | campaign | kw |
Example:
http://www.example.com/?kw=cat+food&c1=ppc&source=Bing&campaign=big+terms&cr4=ad+copy+3