ConversionRuler Action

A ConversionRuler Action is a Conversion Action and consists of the action definition, and instances when your site visitors actually perform these actions.

Action Definition

The definition of a Conversion Action includes configurable settings regarding the action, including:

• what values should be recorded
• the labels for the data to be recorded (e.g. Order Amount, Subtotal, Email Address, etc.)
• how duplicates are handled

Action Instance

The instance of an action is when a particular visitor on your site actually performs an action, whether it be viewing a particular page, signing up for a catalog, clicking an advertisement, or completing an order.

Action Tracking

To track a particular action, you can simply paste a the action's Tracking Snippet on the page where you want an action to be recorded (e.g. the Conversion Action Page). Or, you can track specific actions, such as:

• Tracking clicking on a link
• Tracking downloading a PDF
• Clicking a Flash Advertisement
• Tracking submitting a form

To do so may require some knowledge of JavaScript, or the assistance of MarketRuler Support.

See also

• Edit Conversion Action
• Action Settings