Market Ruler HelpDifference between revisions of "Conversion Ruler"
From Market Ruler Help
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=Concepts= | =Concepts= | ||
ConversionRuler is based upon two fundamental tracking concepts: | ConversionRuler is based upon two fundamental tracking concepts: | ||
| + | * You configure a [[ConversionRuler Site|Site]] which allows you to separate data from different clients, or distinct businesses. | ||
| + | ** A [[ConversionRuler Site|Site]] may track across multiple [[Domain Name]]s, or may be on a single [[Domain Name]] | ||
* A [[Landing]] occurs when a [[visitor]] comes to your site from an external [[source]], typically another web site. | * A [[Landing]] occurs when a [[visitor]] comes to your site from an external [[source]], typically another web site. | ||
* A [[Conversion Action]] is when a [[visitor]] to your web site does something you'd like them to do, such as purchase something, sign up for a newsletter, or request a catalog online. | * A [[Conversion Action]] is when a [[visitor]] to your web site does something you'd like them to do, such as purchase something, sign up for a newsletter, or request a catalog online. | ||
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# Update your live web site with the [[Tracking Snippet]] | # Update your live web site with the [[Tracking Snippet]] | ||
| − | = | + | = Configuration = |
| − | + | ConversionRuler is '''highly configurable''' to your needs, but behaves in a standard manner with the default settings. | |
| − | + | * Configuring your [[Site Settings]] will affect (See [[:Category:ConversionRuler Site Settings|all site settings]]) | |
| + | ** which visitors are tracked (or not tracked) | ||
| + | ** how visitors are recorded | ||
| + | ** how information is stored within your [[ConversionRuler Site]] | ||
| + | * Configuring your [[Edit_Conversion_Action|conversion actions]] affects (See [[:Category:ConversionRuler Action Settings|all actions settings]]) | ||
| + | ** how actions are recorded | ||
| + | ** how often actions are recorded | ||
| + | ** what extra information is displayed in reports relating to actions | ||
| + | <!-- | ||
| + | =Reporting= | ||
| + | * [[ConversionRuler Summary Report]] | ||
| + | --> | ||
=Related Topics= | =Related Topics= | ||
| + | * [[ConversionRuler:Administration|Administrative Interface Guide]] | ||
* [[Tracking Order Amounts]] using ConversionRuler | * [[Tracking Order Amounts]] using ConversionRuler | ||
* [[:Category:ConversionRuler|All ConversionRuler Articles]] | * [[:Category:ConversionRuler|All ConversionRuler Articles]] | ||
[[Category:ConversionRuler]] | [[Category:ConversionRuler]] | ||
| + | {{!}} | ||
Revision as of 21:10, 9 February 2011
ConversionRuler is a tracking and reporting service which determines the effectiveness of your web site marketing.
ConversionRuler can save you money by determining what types of marketing are not working.
Concepts
ConversionRuler is based upon two fundamental tracking concepts:
- You configure a Site which allows you to separate data from different clients, or distinct businesses.
- A Site may track across multiple Domain Names, or may be on a single Domain Name
- A Landing occurs when a visitor comes to your site from an external source, typically another web site.
- A Conversion Action is when a visitor to your web site does something you'd like them to do, such as purchase something, sign up for a newsletter, or request a catalog online.
Conversion Actions are also called Most Wanted Responses or MWR for short.
Installation
ConversionRuler installation requires some basic knowledge of HTML, and involves pasting a Tracking Snippet on every page of your web site. To install:
- Login to your account and visit the Code Generator Page
- At the top of the page, Copy and Paste the Tracking Snippet and place on your web site directly before the
</body>
tag. - Update your live web site with the Tracking Snippet
Configuration
ConversionRuler is highly configurable to your needs, but behaves in a standard manner with the default settings.
- Configuring your Site Settings will affect (See all site settings)
- which visitors are tracked (or not tracked)
- how visitors are recorded
- how information is stored within your ConversionRuler Site
- Configuring your conversion actions affects (See all actions settings)
- how actions are recorded
- how often actions are recorded
- what extra information is displayed in reports relating to actions
Related Topics
- Administrative Interface Guide
- Tracking Order Amounts using ConversionRuler
- All ConversionRuler Articles
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