Market Ruler HelpClickthrough
From Market Ruler Help
A clickthrough is the marketing term used when a visitor to a Search Engine, or a web site, clicks on a paid advertisement, such as a Pay-Per-Click advertisement, a Banner Ad, or some other form of advertising.
The clickthrough is the fundamental unit of measurement for advertising campaigns.
The clickthrough results in a Landing on your web site.
ConversionRuler supports tracking clickthroughs using Tracking parameters added to a Landing Page's URL.