Market Ruler HelpDifference between revisions of "Visitor"
From Market Ruler Help
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Visitors and [[human beings]] are often considered equivalent, however, in the [[web analytics]] world they often are not. | Visitors and [[human beings]] are often considered equivalent, however, in the [[web analytics]] world they often are not. | ||
| − | When a visitor arrives at a site (usually via a [[Landing]]) the time they spend on the site is considered a [[Session]]. For the purposes of [[ConversionRuler]], a session ends after 30 minutes of [[inactivity]]. | + | When a visitor arrives at a site (usually via a [[Landing]]) the time they spend on the site is considered a [[ConversionRuler Session|session]]. For the purposes of [[ConversionRuler]], a session ends after 30 minutes of [[inactivity]]. |
Each visitor is identified using a [[Cookie]] when they first visit your site. [[ConversionRuler]] sets two [[Cookie|cookies]]: | Each visitor is identified using a [[Cookie]] when they first visit your site. [[ConversionRuler]] sets two [[Cookie|cookies]]: | ||
| − | * A "[[ConversionRuler User|User]]" cookie which identifies the visitor across [[Session]] | + | * A "[[ConversionRuler User|User]]" cookie which identifies the visitor across [[ConversionRuler Session|sessions]] and never changes. |
* A "[[ConversionRuler Session|Session]]" cookie which identifies the visitor during their session, and expires after 30 minutes of [[inactivity]]. | * A "[[ConversionRuler Session|Session]]" cookie which identifies the visitor during their session, and expires after 30 minutes of [[inactivity]]. | ||
Latest revision as of 22:16, 25 January 2011
A visitor to your web site is typically a human being, manipulating a web browser to retrieve information and accomplish tasks on a web site.
A visitor can be a person:
- sitting at a home desktop computer screen
- using a cell phone or other mobile device
- using an internet-enabled device such as a Wii, or television-enabled web browser
A visitor can also be a computer:
Visitors and human beings are often considered equivalent, however, in the web analytics world they often are not.
When a visitor arrives at a site (usually via a Landing) the time they spend on the site is considered a session. For the purposes of ConversionRuler, a session ends after 30 minutes of inactivity.
Each visitor is identified using a Cookie when they first visit your site. ConversionRuler sets two cookies:
- A "User" cookie which identifies the visitor across sessions and never changes.
- A "Session" cookie which identifies the visitor during their session, and expires after 30 minutes of inactivity.
Visitors vs. Human Beings
In the following cases, a visitor is not equivalent to a single human being:
- Two or more people share a common computer; their activities and behaviors on the same site are not identical.
- One person has more than one internet device and accesses the internet from multiple places:
- Person visits a site at work, then purchases a product from the same site at home
- Person does research from a cell phone, then purchases from a desktop computer