Market Ruler HelpEUGDPR Home Page
The EUGDPR regulation begins enforcement among software providers starting May 25, 2018.
ConversionRuler is committed to supporting and providing tools to enable our customers to adhere to the EUGDPR regulations.
To read more about the regulations, please review the Official EUGDPR website.
MarketRuler and EUGDPR
How EUGDPR regulations will affect analytics providers is to be seen, but the law itself is largely targeted at those providers who have a presence in the European Union (specifically Social Media providers) and would be subject to sanctions for non-compliance.
Market Ruler, LLC is based in the United States; and we do wish to support the law in the most comprehensive way possible.
The ConversionRuler data we collect ultimately belongs to our customers; we currently do not harvest, manipulate, collate, or publish it in any way.
Unfortunately, the burden on each individual analytics provider is fairly great. Requiring each analytics provider to receive opt-in consent when visiting a web page would ultimately make the user experience terrible; as well it would require more intensive compute resources if providers were to deliver one type of tracking for EU visitors and another type of tracking for non-EU visitors.
From a technical perspective, the only "personally identifiable" information ConversionRuler collects (aside from form or action data which you may submit to us) is the IP address, which, oddly, must be disclosed first to any website before consent to use it is granted.
So we push this burden onto each individual website and assume that your site will only install or use the ConversionRuler Tracking Snippets in adherence with the EU regulations and requiring consent from all parties who visit your site before tracking them using ConversionRuler.