From Market Ruler Help
(Redirected from Clickthroughs)
Jump to: navigation, search

A clickthrough is the marketing term used when a visitor to a Search Engine, or a web site, clicks on a paid advertisement, such as a Pay-Per-Click advertisement, a Banner Ad, or some other form of advertising.

The clickthrough is the fundamental unit of measurement for advertising campaigns.

The clickthrough results in a Landing on your web site.

ConversionRuler supports tracking clickthroughs using Tracking parameters added to a Landing Page's URL.