Market Ruler HelpDifference between revisions of "Google DoubleClick"
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Latest revision as of 02:31, 23 February 2011
Google acquired the DoubleClick banner advertisement business in 2007 for $3.1 billion.
They acquired the revenues from DoubleClick, but also a massive amount of internet traffic share. The acquisition was controversial, due to various antitrust concerns, as well as privacy concerns surrounding DoubleClick's ad-serving methodologies.