Market Ruler HelpGoogle DoubleClick
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Revision as of 02:31, 23 February 2011 by Admin (talk | contribs) (Created page with 'Google acquired the '''DoubleClick''' banner advertisement business in 2007 for $3.1 billion. They acquired the revenues from '''DoubleClick''', bu…')
Google acquired the DoubleClick banner advertisement business in 2007 for $3.1 billion.
They acquired the revenues from DoubleClick, but also a massive amount of internet traffic share. The acquisition was controversial, due to various antitrust concerns, as well as privacy concerns surrounding DoubleClick's ad-serving methodologies.