Difference between revisions of "Google Analytics Tracking"

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(Created page with ''''Google Tracking''' supports tracking URLs which have alternate Tracking Parameters in them, are are used for Google Analytics or Urchin. ConversionRuler m…')
 
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Revision as of 21:54, 2 November 2009

Google Tracking supports tracking URLs which have alternate Tracking Parameters in them, are are used for Google Analytics or Urchin.

ConversionRuler maps the following fields:

Google Analytics
Parameter
ConversionRuler
Parameter
ConversionRuler
Landing Depth
Examples
utm_medium crcategory 0 ppc, web, banner
utm_source crsource 1 Google Adwords, Yahoo! Search Marketing, MS Advertising
utm_campaign crcampaign 2 AdGroup 3, AdGroup Name, Big Hitters, May 2009 Keywords, Food and Chow
utm_term crkw 3 discount dog food, low-price cat food, low-price cat chow
utm_content crsplit 4 n/a
utm_id crsplit1 5 5124589206728

If you supply ConversionRuler tracking parameters in addition to the Google Analytics tracking parameters, then the ConversionRuler parameters have precedence.

e.g.

http://www.example.com/?crsource=this+one&utm_source=that+one

Will be classified with a Source of "this one".

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