Market Ruler HelpDifference between revisions of "Clickthrough"
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Latest revision as of 18:25, 29 September 2009
A clickthrough is the marketing term used when a visitor to a Search Engine, or a web site, clicks on a paid advertisement, such as a Pay-Per-Click advertisement, a Banner Ad, or some other form of advertising.
The clickthrough is the fundamental unit of measurement for advertising campaigns.
The clickthrough results in a Landing on your web site.
ConversionRuler supports tracking clickthroughs using Tracking parameters added to a Landing Page's URL.