Market Ruler HelpDifference between revisions of "Source"
(Created page with 'A '''Source''' is a common term used in Online Marketing to identify ''from where'' a particular inbound link (or Landing URL) originated from. Because traffic can c...') |
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Because [[traffic]] can come from multiple '''sources''', identifying the '''source''' of an inbound visitor is '''extremely important'''. The can enable an [[online marketer]] to identify the '''source''' of traffic which generates the most valuable [[Conversion Action|conversion actions]], and can '''improve the number and quality''' of [[Conversion Action|conversion actions]]. | Because [[traffic]] can come from multiple '''sources''', identifying the '''source''' of an inbound visitor is '''extremely important'''. The can enable an [[online marketer]] to identify the '''source''' of traffic which generates the most valuable [[Conversion Action|conversion actions]], and can '''improve the number and quality''' of [[Conversion Action|conversion actions]]. | ||
| − | In the end, a savvy [[Online | + | In the end, a savvy [[Online Marketers|online marketer]] can '''save money''', and increase profits using correctly '''sourced''' [[traffic]]. |
Thankfully, [[ConversionRuler]] was designed to make it ''easy'' to identify the '''source''' of inbound traffic, by using our [[Landing URL Format]]. | Thankfully, [[ConversionRuler]] was designed to make it ''easy'' to identify the '''source''' of inbound traffic, by using our [[Landing URL Format]]. | ||
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You'll note that the term '''crsource''' is present in the [[URL|query string]] of the inbound link. | You'll note that the term '''crsource''' is present in the [[URL|query string]] of the inbound link. | ||
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| + | == Legacy <code>source</code> Query String == | ||
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| + | <code>source</code> was used as a legacy [[Query String]] tracking parameter by ConversionRuler and is no longer recommended for use. (See [[crsource]].) | ||
==For more information== | ==For more information== | ||
* [[URL|Anatomy of a URL]] | * [[URL|Anatomy of a URL]] | ||
* How to format [[Landing URL Format|Landing URLs]] | * How to format [[Landing URL Format|Landing URLs]] | ||
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| + | [[Category:Glossary]] | ||
Latest revision as of 19:15, 5 February 2026
A Source is a common term used in Online Marketing to identify from where a particular inbound link (or Landing URL) originated from.
Because traffic can come from multiple sources, identifying the source of an inbound visitor is extremely important. The can enable an online marketer to identify the source of traffic which generates the most valuable conversion actions, and can improve the number and quality of conversion actions.
In the end, a savvy online marketer can save money, and increase profits using correctly sourced traffic.
Thankfully, ConversionRuler was designed to make it easy to identify the source of inbound traffic, by using our Landing URL Format.
In its simplest form, when publishing links on different sites, the source of a link can be identified as such:
Advertisement on Google Adwords:
http://www.example.com/?crsource=adwords
Advertisement on Microsoft AdCenter:
http://www.example.com/?crsource=adcenter
Advertisement on Facebook:
http://www.example.com/?crsource=facebook
You'll note that the term crsource is present in the query string of the inbound link.
Legacy source Query String
source was used as a legacy Query String tracking parameter by ConversionRuler and is no longer recommended for use. (See crsource.)
For more information
- Anatomy of a URL
- How to format Landing URLs