Conversion Ruler

ConversionRuler is a tracking and reporting service which determines the effectiveness of your web site marketing.

ConversionRuler can save you money by determining what types of marketing are not working.

Concepts

ConversionRuler is based upon two fundamental tracking concepts:

• A Landing occurs when a visitor comes to your site from an external source, typically another web site.
• A Conversion Action is when a visitor to your web site does something you'd like them to do, such as purchase something, sign up for a newsletter, or request a catalog online.

Conversion Actions are also called Most Wanted Responses or MWR for short.

Installation

ConversionRuler installation requires some basic knowledge of HTML, and involves pasting a Tracking Snippet on every page of your web site. To install:

1. Login to your account and visit the Code Generator Page
2. At the top of the page, Copy and Paste the Tracking Snippet and place on your web site directly before the

   </body>

   tag.
3. Update your live web site with the Tracking Snippet

Administrative Guide

Visit the Administrative Interface Guide section for an outline of the reporting interface.

Related Topics

• Tracking Order Amounts using ConversionRuler
• All ConversionRuler Articles