Search Engine Optimization
Search Engine Optimization (SEO) can be defined as the art and science of making web pages appealing to search engines. SEO can refer to the methods used to increase traffic to a website by improving its search engine page rank. As an internet marketing strategy, SEO works to determine how search engines work and considers the computer programmed algorithms which dictate search engine behavior. SEO discovers what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.