From Market Ruler Help
Email Design is designing email messages for marketing purposes. Email Design employs Technical Design, Graphic Design, Content Design and Instrumentation working together to create an effective Email Marketing campaign.
- Technical Design functions to ensure compatibility with different email clients.
- Graphic Design creates the visual experience of the email.
- Content Design provides information that is intended to be valuable to the recipient.
- Instrumentation supplies tracking to email so businesses can measure the effects of their marketing efforts. ConversionRuler makes this easy to do by simply tagging your links with landing parameters.