Difference between revisions of "Visitor"

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Visitors and [[human beings]] are often considered equivalent, however, in the [[web analytics]] world they often are not.
 
Visitors and [[human beings]] are often considered equivalent, however, in the [[web analytics]] world they often are not.
  
When a visitor arrives at a site (usually via a [[Landing]]) the time they spend on the site is considered a [[Session]]. For the purposes of [[ConversionRuler]], a session ends after 30 minutes of [[inactivity]].
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When a visitor arrives at a site (usually via a [[Landing]]) the time they spend on the site is considered a [[ConversionRuler  Session|session]]. For the purposes of [[ConversionRuler]], a session ends after 30 minutes of [[inactivity]].
  
Each visitor is identified using a [[Cookie]] when they first visit your site. [[ConversionRuler]] sets two [[cookies]]:  
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Each visitor is identified using a [[Cookie]] when they first visit your site. [[ConversionRuler]] sets two [[Cookie|cookies]]:  
* A "[[User]]" cookie which identifies the visitor across [[Session]]s and never changes.
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* A "[[ConversionRuler User|User]]" cookie which identifies the visitor across [[ConversionRuler Session|sessions]] and never changes.
* A "[[Session]]" cookie which identifies the visitor during their session, and expires after 30 minutes of [[inactivity]].
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* A "[[ConversionRuler Session|Session]]" cookie which identifies the visitor during their session, and expires after 30 minutes of [[inactivity]].
  
 
=Visitors vs. Human Beings=
 
=Visitors vs. Human Beings=
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** Person visits a site at work, then purchases a product from the same site at home
 
** Person visits a site at work, then purchases a product from the same site at home
 
** Person does research from a cell phone, then purchases from a desktop computer
 
** Person does research from a cell phone, then purchases from a desktop computer
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[[Category:Glossary]]
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[[Category:Technical]]

Latest revision as of 22:16, 25 January 2011

A visitor to your web site is typically a human being, manipulating a web browser to retrieve information and accomplish tasks on a web site.

A visitor can be a person:

  • sitting at a home desktop computer screen
  • using a cell phone or other mobile device
  • using an internet-enabled device such as a Wii, or television-enabled web browser

A visitor can also be a computer:

Visitors and human beings are often considered equivalent, however, in the web analytics world they often are not.

When a visitor arrives at a site (usually via a Landing) the time they spend on the site is considered a session. For the purposes of ConversionRuler, a session ends after 30 minutes of inactivity.

Each visitor is identified using a Cookie when they first visit your site. ConversionRuler sets two cookies:

  • A "User" cookie which identifies the visitor across sessions and never changes.
  • A "Session" cookie which identifies the visitor during their session, and expires after 30 minutes of inactivity.

Visitors vs. Human Beings

In the following cases, a visitor is not equivalent to a single human being:

  • Two or more people share a common computer; their activities and behaviors on the same site are not identical.
  • One person has more than one internet device and accesses the internet from multiple places:
    • Person visits a site at work, then purchases a product from the same site at home
    • Person does research from a cell phone, then purchases from a desktop computer