Referrer

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The page which linked to the current page, or, the previous page.

When marketers speak of the Referrer, they mean the page which linked to the page you are currently on.

The referring page is quite useful as it allows a marketer to determine:

  • What web pages link to theirs
  • What, if any, keywords were entered by a visitor prior to landing on their site, and
  • Determine the path of the visitor on the site

See also

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