Most Wanted Response

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Most Wanted Response (or MWR) is what a web site owner or site operator wants the visitors to their web site to do. This is also called a Conversion Action.

For example, if I run an informational site which publishes a newsletter, then my Most Wanted Response is for a web site visitor to sign up for my newsletter.

If I run a online store, then my Most Wanted Response is for a visitor to purchase something.

See also Conversion Action.

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