Difference between revisions of "Email Design"

Revision as of 17:27, 8 February 2019

Email Design is designing email messages for marketing purposes. Email Design employs Technical Design, Graphic Design, Content Design and Instrumentation so that they work together to create an effective Email Marketing campaign.

Technical Design functions to ensure compatibility with different email clients.
Graphic Design creates the visual experience of the email.
Content Design provides information that is intended to be valuable to the recipient.
Instrumentation supplies tracking to email so businesses can measure the effects of their marketing efforts. ConversionRuler makes this easy to do by simply tagging your links with landing parameters.

For more information, see:

@@ Line 1: / Line 1: @@
-'''Email Design''' is, simply, the design of Email messages. In a marketing context, '''Email Design''' includes Technical Design, Graphic Design and Content Design working together to create an effective [[Email Marketing|Email Marketing]] campaign.
+'''Email Design''' is designing [[Email|email]] messages for marketing purposes. '''Email Design''' employs Technical Design, Graphic Design, Content Design and Instrumentation so that they work together to create an effective [[Email Marketing|Email Marketing]] campaign.
-Technical
+* '''Technical Design''' functions to ensure compatibility with different email clients.
+* '''Graphic Design''' creates the visual experience of the email.
+* '''Content Design''' provides information that is intended to be valuable to the recipient.
+* '''Instrumentation''' supplies tracking to email so businesses can measure the effects of their marketing efforts. [[ConversionRuler|ConversionRuler]] makes this easy to do by simply tagging your links with landing parameters.
-Graphic
-Content
 For more information, see:
 * [https://blog.hubspot.com/marketing/email-design-templates-and-inspiration/ Examples of Beautiful Email Design]
+* [https://webdesign.tutsplus.com/articles/the-complete-guide-to-designing-for-email--webdesign-12941 Guide to Designing for Email]
 [[Category: Glossary]]
 [[Category: Marketing]]