Market Ruler HelpConversion Ruler
From Market Ruler Help
ConversionRuler is a tracking and reporting service which determines the effectiveness of your web site marketing.
ConversionRuler can save you money by determining what types of marketing are not working.
Concepts
ConversionRuler is based upon two fundamental tracking concepts:
- A Landing occurs when a visitor comes to your site from an external source, typically another web site.
- A Conversion Action is when a visitor to your web site does something you'd like them to do, such as purchase something, sign up for a newsletter, or request a catalog online.
Conversion Actions are also called Most Wanted Responses or MWR for short.