A Conversion Action something that a visitor does on your web site which is meaningful to you or your business. Some examples of Conversion Actions are:

Filling out a form
Signing up for a newsletter
Downloading a PDF
Buying something
Visiting a particular page

Most Conversion Actions in ConversionRuler are simple "did-it-or-not" actions, such as "visitor filled out the form", or "visitor visited this page."

However, purchasing something and recording order amounts and order numbers requires some customization of the ConversionRuler Tracking Snippet.

Synonyms

Most Desired Response
Most Desired Action
Action
Conversion