ConversionRuler Report Settings (Action Attribution)

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The Landings report settings allows you to choose how actions are matched with landings in your report.

The options are:

  • First: Match actions to the first landing for visitors
  • Most Recent: Match actions to the most recent landing for visitors

To demonstrate the difference between these two, here's a fictional example of activity on a web site:

Date Visitor A Visitor B
Jan 1 Landing: dog food Landing: cat food
Jan 2 Order: $35.00 -
Jan 3 Landing: gourmet dog food Order: $42.00
Jan 4 Order: $46.00 -

Visitor A made two purchases, Visitor B made only one.

When reporting using First Landing, a visitor's first landing is matched with an action. I this example, it would produce a report similar to:

Keyword Landings Orders Total
cat food 1 1 $42.00
dog food 1 2 $81.00
gourmet dog food 1 - -

When reporting using Most Recent Landing, a visitor's action is matched with the most recent landing. I this example, it would produce a report similar to:

Keyword Landings Orders Total
cat food 1 1 $42.00
dog food 1 1 $35.00
gourmet dog food 1 1 $46.00