Difference between revisions of "Click-Through Rate"

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(Created page with "'''Click-through rate (CTR)''' is the ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-thr...")
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Revision as of 14:45, 29 July 2020

Click-through rate (CTR) is the ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-through rate can be used to measure the success of online advertising campaigns, email campaigns and keywords. Generally the higher the CTR, the more effective the marketing campaign.