Cr1

cr1 is the Query String variable configured by default to capture the inbound Source for an advertising campaign.

cr2 is one of the indexed query strings and allows for up to 8 different landing dimensions to be recorded using query strings which are indexed from 0 to 7.

Common synonyms can be also used:

• crsource
• cr1
• source (Legacy) - Not recommended for use as used often for other purposes and creates conflicting data.

When it appears in a URL:

https://www.example.com?cr1=ConversionRuler

See also

• crcategory, crcat, cr0
• crcampaign, crcpn, cr2
• crkeyword, crkw, cr3
• cr0, cr1, cr2, cr3, cr4, cr5, cr6, and cr7