Market Ruler HelpConversionRuler Report Settings (Action Attribution)
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Revision as of 13:50, 6 October 2009 by Admin (talk | contribs) (moved ConversionRuler:Report Settings/Landings to ConversionRuler Report Settings (Landings))
The Landings report settings allows you to choose how actions are matched with landings in your report.
The options are:
- First: Match actions to the first landing for visitors
- Most Recent: Match actions to the most recent landing for visitors
To demonstrate the difference between these two, here's a fictional example of activity on a web site:
| Date | Visitor A | Visitor B |
|---|---|---|
| Jan 1 | Landing: dog food | Landing: cat food |
| Jan 2 | Order: $35.00 | - |
| Jan 3 | Landing: gourmet dog food | Order: $42.00 |
| Jan 4 | Order: $46.00 | - |
Visitor A made two purchases, Visitor B made only one.
When reporting using First Landing, a visitor's first landing is matched with an action. I this example, it would produce a report similar to:
| Keyword | Landings | Orders | Total |
|---|---|---|---|
| cat food | 1 | 1 | $42.00 |
| dog food | 1 | 2 | $81.00 |
| gourmet dog food | 1 | - | - |
When reporting using Most Recent Landing, a visitor's action is matched with the most recent landing. I this example, it would produce a report similar to:
| Keyword | Landings | Orders | Total |
|---|---|---|---|
| cat food | 1 | 1 | $42.00 |
| dog food | 1 | 1 | $35.00 |
| gourmet dog food | 1 | 1 | $46.00 |