Cr4
From Market Ruler Help
cr4 is the Query String variable configured to capture an additional landing dimension for an advertising campaign.
cr4 is the indexed query strings and allows for up to 8 different landing dimensions to be recorded using query strings which are indexed from 0 to 7. The first element begins with zero and additional elements increment the final digit.
Synonyms can be also used:
When it appears in a URL:
https://www.example.com?cr4=North+America
When it appears in a URL:
https://www.example.com?cr4=no-sample