ConversionRuler EUGDPR Management

Site visitor management tools

ConversionRuler supports EUGDPR via a personalized EUGDPR Privacy Page which allows site visitors to:

• Review known information about their browsing (Right of access)
• Request deletion of their information (Right to be forgotten/right of deletion)
• Choose to opt-out of further tracking (Right to withdraw consent)

In order to support Right to modify, we suggest site owners provide a contact link with their customers to enable them to request modifications to their data.

The page appears as follows:

The buttons on this page perform the following:

• Download raw data: Displays a dialog where the raw data related to ConversionRuler is available to copy into a file on the visitor's machine.
• Request deletion: Submits a request to ConversionRuler to delete all tracking information related to this web browser.
• Opt-out: Submits a request to all tracking sites in ConversionRuler and marks this browser to no longer track in ConversionRuler using a cookie.
• Opt-in: Submits a request to all tracking sites in ConversionRuler and deletes the opt-out tracking cookie in this browser, enabling tracking.

Linking to the privacy page

ConversionRuler sets first-party cookies for your site which should be retrieved by the privacy site. In order to correctly fetch these values, you should embed a link to the ConversionRuler privacy page on your site's privacy page as follows:

Place a link using an a tag using a special class:

<a href="https://privacy.marketruler.com/" class="cr-privacy-link">ConversionRuler Privacy</a>

Your privacy page should also contain the ConversionRuler tracking snippet.

The snippet has a feature which will modify the link above (or any link with a class of cr-privacy-link) and append the correct first-party cookies to the link.

Please note:

• You should link to the ConversionRuler Privacy page from the same top-level domain where ConversionRuler is installed

The link will pass the correct tracking information to the privacy page so that all data can be retrieve successfully.

Site owner management tools

Within the ConversionRuler interface, deletion requests will be displayed within the administrative interface to site owners.

This functionality will be available by Monday, July 2, 2018.