Market Ruler HelpGoogle Analytics Tracking
From Market Ruler Help
This article explains the Google Tracking? setting when editing your site.
Google Tracking? supports tracking URLs which have alternate Tracking Parameters in them, are are used for Google Analytics or Urchin.
ConversionRuler maps the following fields:
| Google Analytics Parameter |
ConversionRuler Parameter |
ConversionRuler Landing Depth |
Examples |
|---|---|---|---|
| utm_medium | crcategory | 0 | ppc, web, banner |
| utm_source | crsource | 1 | Google Adwords, Yahoo! Search Marketing, MS Advertising |
| utm_campaign | crcampaign | 2 | AdGroup 3, AdGroup Name, Big Hitters, May 2009 Keywords, Food and Chow |
| utm_term | crkw | 3 | discount dog food, low-price cat food, low-price cat chow |
| utm_content | crsplit | 4 | n/a |
| utm_id | crsplit1 | 5 | 5124589206728 |
If you supply ConversionRuler tracking parameters in addition to the Google Analytics tracking parameters, then the ConversionRuler parameters have precedence.
e.g.
http://www.example.com/?crsource=this+one&utm_source=that+one
Will be classified with a Source of "this one".