ConversionRuler Report Settings (Action Attribution)

The Landings report settings allows you to choose how actions are matched with landings in your report.

The options are:

• First: Match actions to the first landing for visitors
• Most Recent: Match actions to the most recent landing for visitors

To demonstrate the difference between these two, here's a fictional example of activity on a web site:

Date	Visitor A	Visitor B
Jan 1	Landing: dog food	Landing: cat food
Jan 2	Order: $35.00	-
Jan 3	Landing: gourmet dog food	Order: $42.00
Jan 4	Order: $46.00	-

Visitor A made two purchases, Visitor B made only one.

When reporting using First Landing, a visitor's first landing is matched with an action. I this example, it would produce a report similar to:

Keyword	Landings	Orders	Total
cat food	1	1	$42.00
dog food	1	2	$81.00
gourmet dog food	1	-	-

When reporting using Most Recent Landing, a visitor's action is matched with the most recent landing. I this example, it would produce a report similar to:

Keyword	Landings	Orders	Total
cat food	1	1	$42.00
dog food	1	1	$35.00
gourmet dog food	1	1	$46.00