Conversion Action Page

A Conversion Action Page is the page of your web site on which a Conversion Action Tracking Snippet is placed. Typically, there is a separate Conversion Action Pages for each Conversion Action, such as the order confirmation page, the catalog request confirmation page, etc.

In some cases involving Web sites using a Server Scripting technology such as Active Server Pages, Cold Fusion, or PHP, the Tracking Snippet may reside in some conditionally displayed code rather than on a page dedicated for the confirmation.

In this case, the conditionally displayed code would be considered the Conversion Action Page.

Also known as a Thank You page.