Market Ruler HelpDifference between revisions of "Google Analytics Tracking"
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Revision as of 21:46, 2 November 2009
Google Tracking supports tracking URLs which have alternate Tracking Parameters in them, are are used for Google Analytics or Urchin.
ConversionRuler maps the following fields:
| Google Analytics Parameter |
ConversionRuler Parameter |
ConversionRuler Landing Depth |
Examples |
|---|---|---|---|
| utm_medium | crcategory | 0 | ppc, web, banner |
| utm_source | crsource | 1 | Google Adwords, Yahoo! Search Marketing, MS Advertising |
| utm_campaign | crcampaign | 2 | AdGroup 3, AdGroup Name, Big Hitters, May 2009 Keywords, Food and Chow |
| utm_term | crkw | 3 | discount dog food, low-price cat food, low-price cat chow |
| utm_content | crsplit | 4 | n/a |
| utm_id | crsplit1 | 5 | 5124589206728 |
If you supply ConversionRuler tracking parameters in addition to the Google Analytics tracking parameters, then the ConversionRuler parameters have precedence.
e.g.
http://www.example.com/?crsource=this+one&utm_source=that+one
Will be classified with a Source of "this one".