Market Ruler HelpDifference between revisions of "Click-Through Rate"
From Market Ruler Help
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'''CTR = Number of click-throughs / Number of impressions × 100 (%)''' | '''CTR = Number of click-throughs / Number of impressions × 100 (%)''' | ||
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* [https://en.wikipedia.org/wiki/Click-through_rate Click-through rate] on Wikipedia | * [https://en.wikipedia.org/wiki/Click-through_rate Click-through rate] on Wikipedia | ||
[[Category:Glossary]] | [[Category:Glossary]] | ||
Latest revision as of 14:39, 31 July 2020
Click-through rate (CTR) is a ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-through rate can be used to measure the success of online advertising campaigns, email campaigns and keywords. Generally the higher the CTR, the more effective the marketing campaign.
The Click-through rate of an ad campaign, for example, is the number of times a click is made on the ad, divided by the number of times the ad is shown or "served" (also called impressions), expressed as a percentage.
CTR = Number of click-throughs / Number of impressions × 100 (%)
For more information, see:
- Click-through rate on Wikipedia