Online Marketing - Revision history

Lori at 16:44, 8 February 2019

2019-02-08T16:44:17Z

Admin at 02:29, 30 September 2009

2009-09-30T02:29:55Z

Admin at 04:43, 18 April 2009

2009-04-18T04:43:14Z

Admin at 03:27, 18 April 2009

2009-04-18T03:27:44Z

Admin: Created page with ''''Online Marketing''' is marketing to people using the Internet, or, more specifically, people using Search Engines, Social Networks, Email, or [[Internet Protoc...'

2009-04-17T17:37:13Z

Created page with ''''Online Marketing''' is marketing to people using the Internet, or, more specifically, people using Search Engines, Social Networks, Email, or [[Internet Protoc...'

New page

'''Online Marketing''' is marketing to people using the [[Internet]], or, more specifically, people using [[Search Engines]], [[Social Networks]], [[Email]], or [[Internet Protocols]].

'''Online Marketing''' can be broken down based on the type of online marketing.

=Common themes in online marketing=
(Almost) All forms of online marketing result in a person visiting a web site and performing some sort of [[Conversion Action]]. The link (or [[URL]]) that leads into a web site is called a [[Landing URL]], and the page that is displayed is called the [[Landing Page]].

In the purest form, online marketing can be boiled down to a few strategies:
* Paying vendors, such as [[Search Engines]], [[Social Networks]], '''News sites''', or '''Industry-specific sites''' to put a link to your site on their site, usually in the form of an advertisement. Visitors to the site click on the link and visit your site.
** Some sites, called [[Link Farms]] take a payment to simply put a permanent link to your site on theirs. Many [[Search Engines]] penalize sites which appear on [[Link Farms]], so this practice was popular for a short while.
* Updating links on [[Free Sites]], [[Public Forums]], [[blog]]s
* Creating a [[blog]] or blogs, and writing [[compelling content]] about your product or industry.

=Marketing using [[Search Engines]]=
* [[Search Engine Marketing]] (or '''SEM''') is the process of developing, managing, and measuring [[Pay Per Click]] marketing campaigns.
* [[Search Engine Optimization]] (or '''SEO''') is the process of improving your existing site (or sites) to better rank in Search Engine Results Pages [[SERPS]].

=Marketing using [[Email]]=
* [[Viral Marketing]] is the process of developing some content which has a "hook" or is compelling enough that individuals forward it via email (or through [[Social Networks]]) to their friends, colleagues, or peers. [[Viral Marketing]] can also be called [[Viral Email]] and is one of the least expensive and most effective forms of advertising. However, it is also one of the most difficult to do effectively.
* [[Email Marketing]] consists of two components:
** [[Email List Generation]] is the development of an email list, either by purchasing through a variety of [[Email List Vendors]], internally, or by soliciting web site visitors to sign up for a [[Newsletter]].
** [[Email Design]] is the development of email content which is sent to an email list. [[Email Design]] is as complex as [[Landing Page Design]] and requires consideration of different email clients, psychology of users, and many other factors.

=Marketing using [[Social Networks]]=
* [[Facebook]]
* [[MySpace]]
* [[Orkut]]

=Unorthodox forms of Online Marketing=
* [[Nameserver Marketing]]
* [[Newsgroup Marketing]]

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 =Marketing using [[Search Engines]]=
-* [[Search Engine Marketing]] (or '''SEM''') is the process of developing, managing, and measuring [[Pay Per Click]] marketing campaigns.
+* [[SEM|Search Engine Marketing]] (or '''SEM''') is the process of developing, managing, and measuring [[Pay-Per-Click]] marketing campaigns.
-* [[Search Engine Optimization]] (or '''SEO''') is the process of improving your existing site (or sites) to better rank in Search Engine Results Pages [[SERPS]].
+* [[SEO|Search Engine Optimization]] (or '''SEO''') is the process of improving your existing site (or sites) to better rank in Search Engine Results Pages [[SERPS]].
 =Marketing using [[Email]]=

@@ Line 7: / Line 7: @@
 In the purest form, online marketing can be boiled down to a few strategies:
-* Paying vendors, such as [[Search Engines]], [[Social Networks]], '''News sites''', or '''Industry-specific sites''' to put a link to your site on their site, usually in the form of an advertisement. Visitors to the site click on the link and visit your site.
+* Paying vendors, such as [[Search Engine]]s, [[Social Networks]], '''News sites''', or '''Industry-specific sites''' to put a link to your site on their site, usually in the form of an advertisement. Visitors to the site click on the link and visit your site.
 ** Some sites, called [[Link Farms]] take a payment to simply put a permanent link to your site on theirs. Many [[Search Engines]] penalize sites which appear on [[Link Farms]], so this practice was popular for a short while.
 * Updating links on [[Free Sites]], [[Public Forums]], [[blog]]s