Lori: Created page with "According to the American Marketing Association, '''marketing''' is defined as: :Marketing is the activity, set of institutions, and processes for creating, communicating..."

2019-02-08T16:13:05Z

Created page with "According to the American Marketing Association, '''marketing''' is defined as: :Marketing is the activity, set of institutions, and processes for creating, communicating..."

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According to the [[American Marketing Association]], '''marketing''' is defined as:

:Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) [http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx (Reference)]

[[Category: Glossary]]
[[Category: Marketing]]

Marketing - Revision history

Lori: Created page with "According to the American Marketing Association, '''marketing''' is defined as: :Marketing is the activity, set of institutions, and processes for creating, communicating..."