Admin at 14:35, 27 November 2012

2012-11-27T14:35:29Z

Admin: Created page with 'Before reading this section you should be familiar with URLs and how to format query strings. ConversionRuler supports a variety of ways of tracking inboun…'

2009-09-17T15:36:02Z

Created page with 'Before reading this section you should be familiar with URLs and how to format query strings. ConversionRuler supports a variety of ways of tracking inboun…'

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Before reading this section you should be familiar with [[URL]]s and how to format [[Query String|query strings]].

ConversionRuler supports a variety of ways of tracking inbound links. ConversionRuler can track up to 8 different landing criteria for [[landing]]s.

The landing criteria '''you specify determines how your landings are categorized in reports.'''

== Using multiple parameters ==

You can use the standard ConversionRuler [[query string]] parameters:

* '''crcat''' - Category (e.g. ppc, banner, email, affiliate, etc.)
* '''crsource''' - Source of traffic (e.g. google, name of your advertiser)
* '''crcampaign''' - Traffic Campaign (e.g. Ad Group 1, advertising group)
* '''crkw''' - Keyword or segment of different traffic sources (e.g. marketing tracking, the searched for keyword, etc.)
* '''crsplit''' or crsplit0 - A/B Split testing for landing page testing
* '''crsplit1''' - A/B Split testing for landing page testing
* '''crsplit2''' - A/B Split testing for landing page testing
* '''crsplit3''' - A/B Split testing for landing page testing

You can construct a [[URL]] with these parameters, like so:

All of the following are valid [[landing URL]]s. Note that the ''order of the parameters doesn't matter.''

* <nowiki>http://www.example.com/?crsource=google</nowiki>
* <nowiki>http://www.example.com/?crcat=ppc&crsource=google&crcampaign=Ad+Group+1&crkw=marketing tracking</nowiki>
* <nowiki>http://www.example.com/?crkw=marketing tracking&crcampaign=Ad+Group+1&crcat=ppc&crsource=google</nowiki>

The minimum parameter for [[ConversionRuler Sourced]] tracking is [[crsource]].

Also note there are [[Alternate Tracking Parameters]] you can use if you wish.

== Using a single parameter ==

You can use a single, shorthand, parameter for tracking inbound links using the '''_cr''' query string parameter
and the vertical bar '''|'''. (Found above the '''Return''' key on U.S. Keyboards)

The parameter is "underscore" "c" "r":

<code>
_cr
</code>

The basic format is:
<code><nowiki>
http://www.example.com/?_cr=google
http://www.example.com/?_cr=ppc|google
http://www.example.com/?_cr=ppc|google|Ad+Group+1|marketing tracking
</nowiki></code>

Each additional bar “|” adds another categorization level. For historical purposes, one, two, and three categorizations map slightly differently:

'''Equivalent of source of "google":'''
<code><nowiki>http://www.example.com/?_cr=google</nowiki></code>

'''Equivalent of category of "ppc" and source of "google":'''
<code><nowiki>http://www.example.com/?_cr=ppc|google</nowiki></code>

'''Equivalent of category of "ppc" and source of "google", and segment of "marketing tracking":'''
<code><nowiki>http://www.example.com/?_cr=ppc|google|marketing tracking</nowiki></code>

This style of tracking is less wordy than the above method. However, '''ordering is very important.'''

If the reporting [[Reordering Landing Levels|landing levels are reordered]], this syntax still records in the same order regardless of the reordering.

== Using the fragment portion of a URL ==
If the above techniques do not work for your site (because of a limitation of the server software), then you can use the fragment portion of the URL.

Add the number symbol “#” to the end of most [[URL]]s without affecting how the page renders (similar to adding [[query string]]s).

The standard usage for this symbol in a [[URL]] tells the web browser to "jump down" to a section, or [[marker]] within a page. If you change the information after the "#" symbol, the page displays correctly still.

'''Examples:'''
<code><nowiki>
http://www.example.com/somepage.html#crcat=ppc&crsource=google&crkw=marketing tracking
http://www.example.com/somepage.html#_cr=ppc|google|marketing tracking
</nowiki></code>

The syntax of the [[fragment]] is similar to a [[query string]], but this is ConversionRuler specific.

[[Category:ConversionRuler]]
[[Category:ConversionRuler Features]]
[[Category:ConversionRuler Installation]]
[[Category:Technical]]

@@ Line 14: / Line 14: @@
 * '''crkw''' - Keyword or segment of different traffic sources (e.g. marketing tracking, the searched for keyword, etc.)
 * '''crsplit''' or crsplit0 - A/B Split testing for landing page testing
-* '''crsplit1''' - A/B Split testing for landing page testing
+* '''crsplit1''' - [[A/B Split testing]] for landing page testing
-* '''crsplit2''' - A/B Split testing for landing page testing
+* '''crsplit2''' - [[A/B Split testing]] for landing page testing
-* '''crsplit3''' - A/B Split testing for landing page testing
+* '''crsplit3''' - [[A/B Split testing]] for landing page testing
 You can construct a [[URL]] with these parameters, like so:

Landing URL Formatting - Revision history

Admin at 14:35, 27 November 2012

Admin: Created page with 'Before reading this section you should be familiar with URLs and how to format query strings. ConversionRuler supports a variety of ways of tracking inboun…'