Admin at 03:32, 13 March 2011

2011-03-13T03:32:53Z

Admin: Created page with 'ConversionRuler allows you to specify your own, private branded, landing parameters on a per-site basis. They can also be used to integrate your existing clients alternate pr…'

2011-02-11T00:08:36Z

Created page with 'ConversionRuler allows you to specify your own, private branded, landing parameters on a per-site basis. They can also be used to integrate your existing clients alternate pr…'

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ConversionRuler allows you to specify your own, private branded, [[landing parameters]] on a per-site basis. They can also be used to integrate your existing clients alternate proprietary tracking [[tag]]s and migrate it easily to ConversionRuler.

When the private branded [[landing parameter]]s are found in a page's [[URL]] [[[query string]], it is recorded as part of a ConversionRuler landing.

<blockquote class="quote">'''IMPORTANT:''' To be considered a landing by ConversionRuler, a [[Landing URL]] must contain '''at a minimum''' a term at the '''Category''' level (Level 1) or the '''Source''' level (Level 2).</blockquote>

=For private branded landings parameters=
If your company is called ''ROI Wizards'' you could create custom [[landing parameters]] for your clients which reflect your company name, e.g.

http://www.example.com/landing-page/?'''wizsource'''=Google&'''wizcampaign'''=Ad+Segment+3&'''wizcategory'''=Pay+Per+Click

You can use the term '''wizsource''', '''wizcampaign''', and '''wizcategory''' in your landing URLs.

=For migrating existing tags to ConversionRuler=
If your client or web site uses a proprietary tracking system, say:

* '''term''' for the keyword (Term bid on)
* '''cpn''' for the campaign (Ad group)
* '''engine''' for the source (Google, Bing, etc.)
* '''mtype''' for the category (Pay per click, Banner, etc.)

You can set up the landing parameters to map to ConversionRuler [[landing parameter]]s by specifying "'''term'''" in the '''Keyword Parameters''', "'''cpn'''" for the '''Campaign Parameters''', and son on, on the [[Edit Site]] pages.

=Choosing landing parameters=
Setting up custom landing parameters is an extremely powerful, and thus '''extremely dangerous customization''' to your tracking.

If you choose a landing parameter which is not unique to your site, for example, it can produce a lot of unwanted, garbage data. So it is '''recommended that you choose terms which are ''relatively'' unique'''.

Using terms which are commonly found in search engine URLs (such as "'''q'''" or "'''query'''") will likely produce much unwanted garbage.

=Specifying multiple parameters=
If you wish to specify multiple query strings parameters, you should specify them, in order, separated by spaces in the appropriate '''Landing Parameters''' field in the [[Edit Site]] page.

So, specifying:

cpn,campaign,campn,crcmpn

Will check, '''in order''' for the presence of:

# cpn
# campaign
# campn
# crcmpn

In a [[Landing URL]] when a visitor visits your site. The first value found is used, and any other values are then ignored. If no values are found, the other configured landing parameters are searched for. If no landing parameters are found at all, then the page view is not considered a [[landing]].

[[Category:ConversionRuler Site Settings]]
[[Category:ConversionRuler]]
[[Category:ConversionRuler Features]]

@@ Line 1: / Line 1: @@
 ConversionRuler allows you to specify your own, private branded, [[landing parameters]] on a per-site basis. They can also be used to integrate your existing clients alternate proprietary tracking [[tag]]s and migrate it easily to ConversionRuler.
-When the private branded [[landing parameter]]s are found in a page's [[URL]] [[[query string]], it is recorded as part of a ConversionRuler landing.
+When the private branded [[landing parameter]]s are found in a page's [[URL]] [[query string]], it is recorded as part of a ConversionRuler landing.
 <blockquote class="quote">'''IMPORTANT:''' To be considered a landing by ConversionRuler, a [[Landing URL]] must contain '''at a minimum''' a term at the '''Category''' level (Level 1) or the '''Source''' level (Level 2).</blockquote>

Custom Landings - Revision history

Admin at 03:32, 13 March 2011

Admin: Created page with 'ConversionRuler allows you to specify your own, private branded, landing parameters on a per-site basis. They can also be used to integrate your existing clients alternate pr…'