View source for ConversionRuler Report Settings (Action Attribution)

The '''Landings''' report settings allows you to choose how actions are matched with landings in your report.

The options are:
* '''First''': Match actions to the first landing for visitors
* '''Most Recent''': Match actions to the most recent landing for visitors

To demonstrate the difference between these two, here's a fictional example of activity on a web site:

{| border="1" cellpadding="4" width="100%"
! Date !! Visitor A !! Visitor B 
|-
| Jan 1 || Landing: dog food || Landing: cat food
|-
| Jan 2 || Order: $35.00 || - 
|-
| Jan 3 || Landing: gourmet dog food || Order: $42.00
|-
| Jan 4 || Order: $46.00 || -
|}
Visitor A made two purchases, Visitor B made only one.

When reporting using '''First''' Landing, a visitor's first landing is matched with an action. I this example, it would produce a report similar to:

{| border="1" cellpadding="4" width="100%"
! Keyword !! Landings !! Orders !! Total
|-
| cat food || 1 || 1 || $42.00 
|-
| dog food || 1 || 2 || $81.00 
|-
| gourmet dog food || 1 || - || -
|}

When reporting using '''Most Recent''' Landing, a visitor's action is matched with the most recent landing. I this example, it would produce a report similar to:

{| border="1" cellpadding="4" width="100%"
! Keyword !! Landings !! Orders !! Total
|-
| cat food || 1 || 1 || $42.00 
|-
| dog food || 1 || 1 || $35.00 
|-
| gourmet dog food || 1 || 1 || $46.00
|}

[[Category:ConversionRuler]]
[[Category:ConversionRuler Report Settings]]
[[Category:ConversionRuler Features]]