Market Ruler Help - User contributions [en]

ConversionRuler Snippets

2020-08-24T15:07:14Z

Lori:

In programming terms, code '''snippets''' are small, reusable bits of code. They can be integrated into a larger codebase as part of a program or inserted into the code of a web page.

When ConversionRuler's '''snippet''' is installed on a web page, it enables tracking of visitor activity.

===See also:===
* [[Tracking Snippet|Tracking Snippet]]

ConversionRuler Snippets

2020-08-24T14:46:04Z

Lori: Created page with "In programming terms, code '''snippets''' are small, reusable bits of code. They can be integrated into a larger codebase as part of a program or inserted into the code of a w..."

In programming terms, code '''snippets''' are small, reusable bits of code. They can be integrated into a larger codebase as part of a program or inserted into the code of a web page.

When ConversionRuler's code '''snippet''' is installed on a web page, it enables tracking of visitor activity.

===See also:===
* [[Tracking Snippet|Tracking Snippet]]

EU

2020-07-31T18:31:45Z

Lori:

Acroynm. '''E'''uropean '''U'''nion. The '''European Union''' (EU) is a political and economic union of 28 member states that are located primarily in Europe.

===For more information, see:===

[https://en.wikipedia.org/wiki/European_Union European Union] on Wikipedia.

[[Category:Glossary]]
[[Category:Acronym]]

EU

2020-07-31T18:31:33Z

Lori:

SHA-256

2020-07-31T18:29:47Z

Lori:

'''SHA-256''' is a hash function in the '''SHA-2''' family. '''SHA''' stands for '''Secure Hash Algorithm''' and refers to a set of cryptographic hash functions designed by the National Security Agency and published by the National Institute of Standards and Technology as a U.S. Federal Information Processing Standard. The cryptographic hash function, a basic tool of modern cryptography, is a mathematical algorithm that maps data of arbitrary size to a bit array of a fixed size ("hash"). A hash is like a signature or fingerprint for a data set. '''SHA-256''' uses 32-byte words. In computing, a word is the natural unit of data used by a particular processor design. '''SHA-256''' is considered a "one-way" function and thus is suitable for checking the integrity of data.

Example:

'''String:'''

<code>Hello world!</code>

'''SHA-256 (produces a 256-bit (32-byte) hash value):'''

c0535e4be2b79ffd93291305436bf889314e4a3faec05ecffcbb7df31ad9e51a

===See also:===
[[Cryptographic Fingerprint (SHA 256 Hash)]]

[[Category:Glossary]]
[[Category:Technical]]

Cryptographic Fingerprint (SHA 256 Hash)

2020-07-31T18:28:03Z

Lori:

The easiest way to describe a '''Cryptographic Fingerprint''' (aka Hash) is that it generates a very large unique number for any given input. That is, if I have a 2GB file and I change 1 character in the file, the hashes will be very different.

Hashes are one-way; this means that if someone sees the hash of your password it is extremely difficult to determine the password from the hash; only a brute-force method will suffice.

This makes the [[SHA-256|SHA 256]] Hash a good choice which to determine if your password is correct or not after it is first entered. We run the hash on your password once, store it, and subsequently compare the hash of your password with the original hash we stored.

It is currently industry best practice to store passwords using the SHA 256 Algorithm.

[http://en.wikipedia.org/wiki/SHA256 Wikipedia Article on SHA 256]

[[Category:Mobile Password Safe]]

ECMAScript

2020-07-31T18:25:56Z

Lori:

'''ECMAScript''' is a general-purpose programming language. It forms the basis of [[JavaScript]] and is meant to ensure the interoperability of web pages across different web browsers. '''ECMAScript''' is standardized by [https://en.wikipedia.org/wiki/Ecma_International Ecma International], a standards organization for information and communication systems.

===For more information, see:===
* [https://en.wikipedia.org/wiki/ECMAScript ECMAScript] on Wikipedia

[[Category:Glossary]]
[[Category:Technical]]

Analytics

2020-07-31T18:23:17Z

Lori:

'''Analytics''' is a generic term to indicate tools which

* Collect/Discover
* Interpret, and
* Report and Communicate

on meaningful patterns in data.

'''Analytics''' depends on statistics, software, and application of analytical methods to help make decisions regarding data.

== See also ==

* [[ConversionRuler]]
* [[Real-Time Analytics]]
* [https://en.wikipedia.org/wiki/Analytics Analytics on Wikipedia]

[[Category:Glossary]]

Real-Time Analytics

2020-07-31T18:22:24Z

Lori:

'''Real-Time Analytics''' are the live data that are able to be accessed as they come into a system or very shortly after entering a system. One example is continually updated results about user events, such as page views, website navigation, cart use or other online or digital activity.

== See also ==

* [[Analytics]]
* [[ConversionRuler]]
* [https://en.wikipedia.org/wiki/Analytics Analytics on Wikipedia]

[[Category:Glossary]]

Real-Time Analytics

2020-07-31T18:20:16Z

Lori:

'''Real-Time Analytics''' are the live data that are able to be accessed as they come into a system or very shortly after entering a system. One example is continually updated results about user events, such as page views, website navigation, cart use or other online or digital activity.

== See also ==

* [[ConversionRuler]]
* [https://en.wikipedia.org/wiki/Analytics Analytics on Wikipedia]

[[Category:Glossary]]

Real-Time Analytics

2020-07-31T18:18:28Z

Lori: Created page with "'''Real-Time Analytics''' are the live data that are able to be accessed as they come into a system or very shortly after entering a system. One example is continually updated..."

Binary files

2020-07-31T18:00:50Z

Lori:

'''Binary files''' are computer files that are not text files. They are usually considered to be a sequence of bytes, which means the binary digits (bits) are grouped in eights. Binary files generally contain bytes that are intended to be interpreted as something other than text characters. Some binary files contain headers, blocks of metadata used by a computer program to interpret the data in the file.

===For more information, see:===
* [https://en.wikipedia.org/wiki/Binary_file Binary file] on Wikipedia

[[Category:Glossary]]
[[Category:Technical]]

Binary files

2020-07-31T17:50:35Z

Lori: Created page with "'''Binary files''' are computer files that are not text files. They are usually considered to be a sequence of bytes,"

'''Binary files''' are computer files that are not text files. They are usually considered to be a sequence of bytes,

Amazon Web Services

2020-07-31T16:08:37Z

Lori:

'''Amazon Web Services''' is an online cloud hosting service provided by [[Amazon]] incorporated and includes a variety of services such as web server hosting, load balancing, database services, caching services, domain name services, email services. Often referred to by the acronym [[AWS]].

===For more information, see:===

* [https://en.wikipedia.org/wiki/Amazon_Web_Services Amazon Web Services] on Wikipedia
* [https://aws.amazon.com/ Amazon Web Services Home Page]

[[Category:Glossary]]

Amazon

2020-07-31T16:07:47Z

Lori:

'''Amazon.com, Inc.''' is an American multinational technology company based in Seattle, Washington. Its main focus is on e-commerce, cloud computing, digital streaming and artificial intelligence. It is considered one of the Big Four technology companies, along with Google, Apple and Facebook.

=== See also ===
* [[Amazon Web Services]]

[[Category:Glossary]]

Amazon

2020-07-31T16:05:08Z

Lori: Created page with "'''Amazon.com, Inc.''' is an American multinational technology company based in Seattle, Washington. Its main focus is on e-commerce, cloud computing, digital streaming and ar..."

Category:Web development

2020-07-31T15:54:08Z

Lori:

Articles related to general web site development.

Category:Web Development

2020-07-31T15:51:51Z

Lori: Created page with "Articles related to general web site development."

Articles related to general web site development.

Category:Web development

2020-07-31T15:50:59Z

Lori: Redirected page to Category:Web Development

#REDIRECT [[:Category:Web Development]]
Articles related to general web site development.

Category:Web development

2020-07-31T15:44:29Z

Lori:

Articles related to general web site development.

Category:Web development

2020-07-31T15:43:37Z

Lori: Redirected page to Web Development

#REDIRECT [[Web Development]]
Articles related to general web site development.

EU

2020-07-31T15:33:36Z

Lori:

EU

2020-07-31T15:32:14Z

Lori:

Acroynm. '''E'''uropean '''U'''nion. The '''European Union''' (EU) is a political and economic union of 28 member states that are located primarily in Europe.

[https://en.wikipedia.org/wiki/European_Union Read more about the European Union on Wikipedia.]

[[Category:Glossary]]
[[Category:Acronym|Acronyms]]

EUGDPR

2020-07-31T15:31:45Z

Lori:

Acronym. '''E'''uropean '''U'''nion '''G'''eneral '''D'''ata '''P'''rotection '''R'''egulation. Also simply called '''[[GDPR]]'''.

From the [https://www.eugdpr.org Official EUGDPR website]:

<blockquote>The aim of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world that is vastly different from the time in which the 1995 directive was established. Although the key principles of data privacy still hold true to the previous directive, many changes have been proposed to the regulatory policies; the key points of the GDPR as well as information on the impacts it will have on business can be found below.</blockquote>

For businesses, the '''EUGDPR''' means:

* Visitors need to consent to have their personal information tracked
* Visitors may withdraw consent
* Visitors must consent to the use of cookies
* Visitors have the right to review their personal information which is tracked
* Visitors have the right to request deletion of their personal information which is tracked
* Visitors have the right to correct or modify their tracked information
* Visitors information must be protected using security best practices

== See also ==

* [[EUGDPR Home Page|MarketRuler and EUGDPR]]

[[Category:Glossary]]
[[Category:Acronym]]
[[Category:Privacy]]

EU

2020-07-31T15:29:14Z

Lori:

EU

2020-07-31T15:28:39Z

Lori:

EU

2020-07-31T15:28:20Z

Lori:

EU

2020-07-31T15:28:03Z

Lori:

EU

2020-07-31T15:26:38Z

Lori:

ECMAScript

2020-07-31T15:17:48Z

Lori:

'''ECMAScript''' is a general-purpose programming language. It forms the basis of JavaScript and is meant to ensure the interoperability of web pages across different web browsers. '''ECMAScript''' is standardized by [https://en.wikipedia.org/wiki/Ecma_International Ecma International], a standards organization for information and communication systems.

===For more information, see:===
* [https://en.wikipedia.org/wiki/ECMAScript ECMAScript] on Wikipedia

[[Category:Glossary]]
[[Category:Technical]]

ECMAScript

2020-07-31T15:16:37Z

Lori: Created page with "'''ECMAScript''' is a general-purpose programming language. It forms the basis of JavaScript and is meant to ensure the interoperability of web pages across different web brow..."

API

2020-07-31T14:55:11Z

Lori:

''Acronym''. '''A'''pplication '''P'''rogramming '''I'''nterface. An '''API''' is a set of coding instructions or formats to allow developers to interact with 3rd party software, services, operating systems or web sites. An '''API''' defines the kinds of programming calls or requests that can be made and how to make them. It specifies the data formats that should be used and the conventions to follow.

===For more information, see:===
* [https://en.wikipedia.org/wiki/Application_programming_interface Application programming interface] on Wikipedia

[[Category:Acronym]]
[[Category:Glossary]]

SHA-256

2020-07-31T14:41:50Z

Lori:

SHA-256

2020-07-31T14:40:28Z

Lori:

Click-Through Rate

2020-07-31T14:39:17Z

Lori:

'''Click-through rate (CTR)''' is a ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-through rate can be used to measure the success of online advertising campaigns, email campaigns and keywords. Generally the higher the '''CTR''', the more effective the marketing campaign.

The '''Click-through rate''' of an ad campaign, for example, is the number of times a click is made on the ad, divided by the number of times the ad is shown or "served" (also called impressions), expressed as a percentage.

'''CTR = Number of click-throughs / Number of impressions × 100 (%)'''

===For more information, see:===

* [https://en.wikipedia.org/wiki/Click-through_rate Click-through rate] on Wikipedia

[[Category:Glossary]]

First day of the week

2020-07-29T18:10:46Z

Lori:

The '''first day of the week''' is the day of the week which is displayed first in a calendar. Depending on the type of calendar, this is typically '''Sunday''' or '''Monday.'''

Since the first weekday is arbitrary, some systems allow any day of the week to be assigned the first day of the week.

===See also===

*[[ConversionRuler Reports#Calendar|ConversionRuler Reports Calendar]]

[[Category:Glossary]]

First day of the week

2020-07-29T18:09:58Z

Lori:

Domain Parking

2020-07-29T18:05:41Z

Lori:

'''Domain parking''' is the registration of an internet [[Domain name|domain name]] that has not been associated with any services such as email or a website. '''Domain parking''' may be used in a number of ways:
* to reserve a domain name for future development
* as part of an advertising effort that contains advertising listings and links
* as a placeholder for an existing website
* utilized before a website is ready for launching

'''Domain parking''' can be classified as monetized and non-monetized. Expired domains are often obtained for parked domain monetization as they often continue to receive most of their prior inbound links.

[[Category:Glossary]]

Domain Parking

2020-07-29T18:05:20Z

Lori:

'''Domain parking''' is the registration of an internet [[Domain Name|domain name]] that has not been associated with any services such as email or a website. '''Domain parking''' may be used in a number of ways:
* to reserve a domain name for future development
* as part of an advertising effort that contains advertising listings and links
* as a placeholder for an existing website
* utilized before a website is ready for launching

'''Domain parking''' can be classified as monetized and non-monetized. Expired domains are often obtained for parked domain monetization as they often continue to receive most of their prior inbound links.

[[Category:Glossary]]

Banner Ad

2020-07-29T18:03:13Z

Lori:

A '''banner ad''' (also known as a web banner, display ad, or image ad) is a form of image-based online advertising. '''Banner ads''' often appear across the top or down the side of a web page. They are designed to attract traffic to an advertiser's website.

===See also===
*[[Banner Advertisements]]

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T18:00:29Z

Lori:

'''Pay-per-mille''' is a measurement used in [[Online Marketing | online marketing]] and online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of ad campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T17:58:54Z

Lori:

'''Pay-per-mille''' is a measurement used in [[:Category: Online Marketing | online marketing]] and online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of ad campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T17:58:26Z

Lori:

'''Pay-per-mille''' is a measurement used in [[:Category:ConversionRuler: Online Marketing | online marketing]] and online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of ad campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T17:50:08Z

Lori:

'''Pay-per-mille''' is a measurement used in [[:Category:ConversionRuler Online Marketing|online marketing]] and online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of ad campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T16:53:57Z

Lori:

'''Pay-per-mille''' is a measurement used in online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of ad campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Pay-Per-Mille

2020-07-29T16:53:25Z

Lori: Created page with "'''Pay-per-mille''' is a measurement used in online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pay..."

'''Pay-per-mille''' is a measurement used in online advertising. "Mille", in Latin, French and Italian, means one thousand and thus pay-per-mille is the cost an advertiser pays for one thousand views or clicks of an advertisement. '''Pay-per-mille''' is used as a benchmarking metric to determine the approximate cost of an ad campaign in a given medium and often its purpose is to compare the costs of advertising campaigns across different media. Radio, television, newspaper, magazine and other typical advertising can be purchased on the basis of showing the ad to one thousand viewers or listeners.

[[Category:Glossary]]

Banner Ad

2020-07-29T15:34:59Z

Lori: Created page with "A '''banner ad''' (also known as a web banner, display ad, or image ad) is a form of image-based online advertising. '''Banner ads''' often appear across the top or down the s..."

Click-Through Rate

2020-07-29T15:08:04Z

Lori:

'''Click-through rate (CTR)''' is a ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-through rate can be used to measure the success of online advertising campaigns, email campaigns and keywords. Generally the higher the '''CTR''', the more effective the marketing campaign.

The '''Click-through rate''' of an ad campaign, for example, is the number of times a click is made on the ad, divided by the number of times the ad is shown or "served" (also called impressions), expressed as a percentage.

'''CTR = Number of click-throughs / Number of impressions × 100 (%)'''

=== See also ===
* [https://en.wikipedia.org/wiki/Click-through_rate Click-through rate] on Wikipedia

[[Category:Glossary]]

Click-Through Rate

2020-07-29T14:45:01Z

Lori: Created page with "'''Click-through rate (CTR)''' is the ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-thr..."

'''Click-through rate (CTR)''' is the ratio of the number of users who click on a specific link to the total number of users who view a page, email or advertisement. Click-through rate can be used to measure the success of online advertising campaigns, email campaigns and keywords. Generally the higher the '''CTR''', the more effective the marketing campaign.

Link tags

2020-07-29T14:37:00Z

Lori:

'''Link tags''' are [[HTML]] tags on a page which link to other pages. Link tags usually specify an [[HTML]] attribute which refers to a [[URL]].

Some link tags are:

* '''a''' attribute ''href'' - Links to another page
* '''area''' attribute ''href'' - Links to another page from a region of an image
* '''link''' attribute ''href'' - Links to a resource used on the page or describing the page
* '''img''' attribute ''src'', or ''lowsrc'' - Links to an image to be displayed
* '''script''' attribute ''src'' - Links to a script to be used on a page
* '''input''' attribute ''src'' - Links to an image which submits a form

There are a few others, but these are the most common.

Examples:

<nowiki><a href="/">Home page</a>
<map name="logo"><area shape="rect" coords="93,93,186,186" href="/the-portfolio/" /></map>
<link rel="stylesheet" href="/css/style.css" media="screen" />
<img src="logo.gif lowsrc="low-logo.gif" />
<script type="text/javascript" src="https://www.conversionruler.com/bin/js.php?siteid=19"></script>
<input src="submit.gif" name="submit" value="Go" alt="Go" /></nowiki>

[[Category:Glossary]]